RTE article 1,200 people have created wechat accounts in the past two years, but most are just trying to log into the service without the help of a social media account.RTE understands that social media is a huge advantage for many.
“It is a good way to connect with other people,” said Niamh O’Donnell, who is the head of social marketing at Budweiser.
“It is something that people want to get to know you, it’s a way to get in touch with you.”
“I would say it is the biggest challenge for us in terms of brand and we would like to see that grow.”
O’Donnell also sees wechat as an opportunity to build a brand.
“If you want to create something and get people to talk to you, we really want to make it as easy as possible to create an account on our platform,” she said.
“It would be great if we could get people connecting on a platform that has a good social media presence, but we have a big brand that has been there for a long time.”
We are working with our partners to help people get started using wechat and create their first account